Management and administration form the core of any business’s success story, and the drivers of business management and administration are professionals who put in their expertise in managing business efficiently. Business management involves making use of a company’s available resources in running and expanding the organization’s operations, while at the same time ensuring efficient delivery of services to the company’s clientele. Business administration takes care of handling the smooth functioning of different company operations – finance, marketing, accounting, management of information technology, projects, branding, etc.

The 2 year Degree Program affiliated to AKTU Lucknow, the program aims at transforming and nurturing individuals into seasoned professionals.The ideology for our MBA programme is to bring in an attitudinal change among the students, to develop their leadership qualities and finally to mould them into competent managers to handle resources optimally and to take effective decision to achieve organizational goal.

 Student Outcomes

  • Business Knowledge: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.
  • Critical Thinking Skills: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials, and data.
  • Communication Skills: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.
  • Technology Skills: Students are competent in the uses of technology in modern organizational operations.
  • Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities

The subjects covered in each semester are designed so as to equip students with modern management concepts and techniques with emphasis to relate it to real life situations. Students can take specialization in one of the following streams:

Finance Management has been and will continue to be a major requirement since most businesses understand the value of properly managing their assets. Financial management is focused on the planning and controlling the financial resources of any industry. A bachelor’s degree in finance can help you to work in commercial banking, investment banking, financial planning, money management, insurance and so on. But an MBA in Finance will help you move up the corporate ladder and get more prominence in your job. Such courses offer students a deep understanding of financial management, technological proficiency, interpersonal skills, professional insight, business skills and managerial skills.

A long-standing favorite specialist area for many MBA graduates, finance has taken a hit in popularity amongst applicants in recent years, following the global financial crisis. However, as we continue to react to the ongoing financial events around the world, altering ourteaching techniques and activities to incorporate the lessons that need to be learnt from such economically game-changing events, employers continue to value the modern approach of finance MBA graduates. Our finance students hold respectable positions in well known companies in Industries like Banking, Finance and PSUs as well.

The Finance specialization addresses issues relating to financial services and securities, with relevant coverage of high technology firms, large corporations, and entrepreneurial companies. The Finance stream will focus on following domains:

  • Corporate Finance
  • Wealth Management
  • Investment Banking
  • Banking Management

The globalization of the Indian economy has opened up the doors of foreign trade, besides increasing domestic competition. This, in turn, has driven up the demand for marketing management in India, which revolves around matching the needs of consumers to the marketing resources of a company. So basically, this involves transforming consumer demands into services or products, which the company can profitably offer, deliver and promote in the marketplace.

An average of 50% students opt Sales and Marketing profile to start their career with. Studying marketing in your PG will broadly teach you about, sales, marketing fields, executive and leadership management skills, market strategies, product management, market research and consumer trends etc., you will be able to identify the market choice through analysis of demand, competition, economics and so on. Secondly, you will also be able to utilize tools like market research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the company.

In order to meet these demands, we emphasize on nurturing marketing skills in our curricula and with our non conventional and industry oriented teaching methods like live projects, case studies etc we prepare our students to stand out in the crowd and be a profound marketer. Our Marketing alumni are working with some of the best companies in different industries and have been holding positions of notable repute both in corporate and Govt. sector.

The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, market research, brand/product management, distribution, relationship marketing and international marketing. The Marketing stream focuses on:

  • Retail Management
  • Services Marketing
  • Product Marketing

Employees are said to be the valuable most asset for any organization and hiring, retaining and developing a pool of right set of employees is the job of HR professionals in an organization. Human resource (HR) management focuses on maximizing employee performance to meet the employer’s strategic objectives. It involves concentration on policies and systems, recruitment, training, development, performance appraisal, managing payments and benefits, industrial relations, harmonious employer and employee relations and also balancing of organizational practices. So specialization in HRwill equip you with all these key skills, concepts and the knowledge to manage human resources in a way which leads to the success of a company. After completing MBA, you should easily find scope for work in several sectors like information technology, government organizations, media houses, newspapers, and other verticals.

The various job roles available for those with an MBA in HR management are – HR Assistant, Recruiter, Training and Development Coordinator or Manager, Payroll Specialist, Human Resources Manager, Employee Relations Manager, Compensation or Benefit Analyst or Manager, HR Information Systems Manager, Labor Relations Manager etc. Your career path can also take you to climb high and become director or vice president of HR.

HR being highly specialized and critical function of business administration holds utmost importance in the curriculum of management. The primary objective of this specialization is to train the participants in competencies such as knowledge of the business, personal credibility, functional HR expertise, and management of Change. The HR stream focuses on:

  • Industrial Training & Development
  • Human Capital Management
  • Organizational Development
  • Industrial Relations & Personnel Management

At the heart of any MBA program lays a curriculum in business management, strategy and economics. However, business runs on information, and in today’s world, information is shared through technology. Whether the technology comes in the form of a cash register, data warehouse or robotics production, knowing how to incorporate it into a company is essential to modern business. An MBA in Information Technology integrates business management and technology knowledge into an advanced graduate program.

Our objective for specialization in Information Technology is to equip our budding managers with an operational knowledge of technology, new skills and perspectives, and to provide them with cross-disciplinary exposure so that they may deploy technology in a variety of organizations. Students apply case study analysis and classroom discussions of leading edge, contemporary scenarios to directed research. The learning pedagogy is to empower students to drive business transformation through innovative technology.

MBA with specialization in IT open doors for you to a wide range of opportunities in both IT and Non IT companies as data and information is required everywhere and so are professionals to look after this domain.

MBA in Information Technology Management is designed to provide students with a range of analytic, strategic and leadership skills while meeting the demands of the IT industry. The program provides graduates with training and experience that will prepare them for increasingly competitive careers in the fast moving areas of Business and Information Technology. The IT stream focuses on:

  • System Programming & Design
  • System Information Management
  • Project Management
  • Network Management

The world today is said to be a ‘Global Village’. All the industry giants are operating in multiple countries and plans to expand further in future as well. Geographical boundaries are fading away as far as business is concerned and that calls for professionals who have understanding of how businesses run across the globe.

Specialization in International Business in MBA will take you to a land of opportunities where you can work for the biggest MNCs of the world.

In addition to working within global companies that compete on international markets, MBA (IB) graduates can also find careers in management, finance and in consulting. Graduates may also seek to work within international corporations in the travel and hospitality industry, which are continually dealing with both businesses and consumers from around the world.

The MBA in International Business gives a strong foundation in general management subjects and all the basic areas of international business during the first year. In the second year the students choose their specialization in areas of Marketing, Finance, Supply chain management etc with special emphasis on the International Business perspective. The IB stream focuses on:

  • International Logistics
  • International Marketing
  • Export and Import Management
  • Foreign Exchange Management

MBA in Rural Management aims at preparing professionals for a challenging career in the rural management for public and private sectors, NGOs, national and international organizations. The primary objective of this stream is to develop skills in planning, building and managing organizations, diagnosing and solving management problems in rural management. The RM stream focuses on:

  • Sociology and Rural Development
  • Rural Marketing
  • Natural Resource Management
  • Globalization and Development

Major Recruiters for MBA:

  • Google
  • McKinsey & Company
  • Apple
  • Amazon
  • Microsoft Corp.
  • Cisco Systems
  • L & T
  • IBM
  • Deloitte
  • IDBI Bank
  • HDFC Bank
  • ICICI Bank
  • Axis Bank
  • Ebay
  • Facebook
  • Nike
  • JPMorgan
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