PGDM-Management

POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT


Post Graduate Diploma in Business Management is a 2-year Autonomous Program approved by AICTE, Ministry of HRD, and Govt of India. The key USP of this program is that college has full control over the curriculum and may modify it as per changing business desires.

The course aims at developing the ability to identify, analyze and suggest appropriate actions given the influences, issues, business and individual levels and situations at the industry. An understanding of multicultural business environments, protocols, ethics, and management practices needed within the global context. Understanding of cultural knowledge including cultural savvy. Ability to use the skills of vital thinking, conflict resolution, teamwork, leadership and cross-cultural communication (verbal and nonverbal). The capability to investigate, assess and interpret data and also the ability to pick out and/or develop appropriate decision-making models and generate outcome situations. The ability to use each rational and creative problem solving techniques at the individual and cluster levels. The capability to analyze business operations to spot opportunities and develop plans to influence digital technologies and modification in business processes.

The subjects covered in every semester are designed so as to equip students with modern management ideas, concepts and techniques with stress to relate it to real things. Students will take a specialization in one of the subsequent streams:

Manpower management nowadays is undergoing an incredible amendment. The complexion of personnel management in the Indian context has modified dramatically. Presently, the Indian managers apply a combination of ancient and modern approach. This program is intended to equip personnel practitioners with an academic background, occupational knowledge and operational talent required in contemporary personnel management. The opening of Indian economy and globalization has created a desire for trained management leaders who can manage a diverse workforce.

The special focus of the program is on making the participants familiar with Indian labor laws and practices. The program encourages practical skills and abilities that apply this knowledge effectively. Participants can move to higher human resource or training roles on completion of the program. The program aims to facilitate the development of competent and reflective personnel practitioners capable of responding effectively to a range of management problems.

Marketing is a very important interface function with the market setting and focusses sharply on the delivery of the output. Its role is to make sure continued compatibility of the organization’s offerings with the market needs and to deliver the advantages wanted by the client. With the opening up of the economy, increase the literacy rate and communication through mass media, the Indian consumer has become more educated and empowered. The web technology has additionally revolutionized the marketing and sales functions. The advent of e-commerce and e-business are creating new learning opportunities. The client is no longer willing to accept what is offered without questioning. This program covers numerous aspects associated with Marketing Management, market research, and Advertising. The program covers the strategic role of e-business in improving the marketing operations of a firm. In the global marketing environment subject to intense competition and fast Internet-induced changes, an organization’s competitive advantage depends on key strategic choices. This program provides decision-makers a powerful foundation in marketing concepts and skills.

Business managers are progressively becoming responsible for managing their profit centers. They require a certain level of financial knowledge and experience to judge their business performance and monetary risk and verify the business and financial strategies for their businesses. This One Year Specialised diploma Programme will introduce participants to financial decision tools as well as financial management practices and theories that enable them to describe financial statements, plan, and measure performance using budgets and different financial techniques, make financial decisions and manage monetary risks.

Basic Accounting addresses itself to the task of recording, classifying and assembling data from transactions with the market involving the exchange of inputs and outputs. Managers in the organization need to be concerned with the impact of their actions on the profit. They, therefore, need to know the fundamentals of accounting. Important business decisions concern how much to produce and at what level to cost the product. Different techniques of processing information for management decisions have evolved over previous few decades and are referred to as Management Accounting.

The program takes a realistic look into the broad aspects of Financial Management and relates theories, tools, and techniques to practical expertise. It also provides an exposure to the prevailing financial surroundings in the country.

International Business is concerned with companies that don’t limit their operations to one nation. It asks why these companies exist, how they succeed in the complicated and changeable international atmosphere, and what their activities mean for the countries in which they are doing business. You will analyze and evaluate the problems that arise out of the larger integration of the Indian economy and businesses with the worldwide atmosphere. Identify and describe the implications of trends among international business for Indian corporate houses. Identify and respond appropriately to variations in business culture and ethics in the international business arena. Use a range of practical tools and techniques for conducting international business. Demonstrate the abilities, knowledge, and attitudes necessary to gain employment in the corporate sector or in family businesses globally. Identify and appraise choices for developing strategies in international business situations.Identify potential opportunities in the global market

Retail management is about managing the whole retail process, from the raw materials through to the final products that are sold to the consumer. This means it’s an incredibly broad sector and one that opens up a range of career options to you.

In fact, graduates of this course are considered to be among the best in the country among many retailers, because of the depth of knowledge and technical skills that they have. During this course you’ll cover every aspect of the retail process, and will tackle a number of live case study assignments on behalf of blue-chip retailers; in the past they have included Waitrose, Harrods and Marks & Spencer, presenting your findings to senior managers from these companies.

Among the key skills this degree will equip you with are analysis and critical evaluation, as well as fostering your creativity and innovation.

Rural Management has inevitably became a distinct profession. Development of rural masses is a composite concern and a movement to be operationalized under extremely diverse milieu; this course prepares the students to meet the challenges posed by the profession and molds them into change agents-facilitators in the process of development. The faculty has adopted clear-cut objectives that focus on the following, Sensitizing the students to pay due respect to the rural masses and their wisdom, Inculcating the value of people’s participation in development process, Equipping the students with the required knowledge, skills, and self-confidence, this will enable them to be effective and competent in their solemn task, Infusing the professional knowledge and skill among the students for successful planning, implementing and managing of developmental programmes, To keep abreast with the latest developments in the field of rural development, the course has been revised and updated recently.

The Family Business is a pioneer program for young family business managers. The Program was evolved to assist family-owned firms in meeting the unique managerial challenges associated with operating and sustaining a successful family enterprise. The Program helps the students to identify which family dynamics most often affect business decisions, and learn how to overcome these hurdles to continued growth and profitability. The program has a custom designed architecture reflecting the central theme of preparing the participant for leadership of his/her family business. The objective is to Equip young family business managers with management concepts and techniques for meeting the distinct challenges in managing a successful, growing family business. Prepare the family member for developing a strategic and general management understanding of the business backed up with a global perspective. Inculcate in the family member the attributes of continuous learning and reflection which would enable him/her to keep abreast of the future. Develop a keen business interest in the external world beyond the family and the business. Understand and synergise the dual role played by a family member, as a member of the owner family, and as a business manager.

With a technology revolution unfolding every single day, this is one module that will help tide over technology-related issues of an organization. Concepts such as IT security will help create a secure IT infrastructure at the workplace and managing IT projects will provide an advanced understanding of managing IT projects in the work place.E-business will help managers working in IT companies or people who are interested in getting into the e-business module with expertise in e-commerce and online shopping attributes. With information security management becoming very crucial in IT enterprises, this module will help tackle business challenges effectively.

The roles for E-Business students have ranged from conventional functional business roles to Pre-sales, Consulting, Business Analysis, Project Management to name a few.The E-Biz program is devised to produce managerial talent who understand business concepts but at the same time appreciate the underlying technology. The program enables the managers to apply concepts learned to make the dynamic, competitive and challenging business environment more efficient and effective.It also provides an opportunity to students to focus on high growth and techno-savvy industry verticals such as Banking, Finance, Insurance, Healthcare, FMCG, IT, BPO etc.

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